THE PERSONAL BRAND LAB

INTRODUCING

The Personal Brand Lab

A one-of-a-kind training program that teaches you the single most powerful way to shape the narrative around you: building an authentic personal brand

A 6-step framework to grow your visibility,
attract the right audience, nurture them and
convert them from followers to customers

Without the overwhelm, feeling stuck, or struggling with the tech

If you’re a (budding) entrepreneur, creative or professional looking to make a bigger impact in this world while creating the freedom to live a purposeful and fulfilling life, than you’re in the right place.

That feeling in your gut when you go to bed at night, or when you just wake up in the morning as you’re about to start your day? The one telling you you’re made for more? The one that keeps nudging you to keep going, keep dreaming, try again, ignore fear, take the next step, not give up?

It’s there for a reason, and I’m here to put fuel under that fire!

From building a marketing business that’s allowed me to work with brands all over the world, after having built an international singing career, I know a thing or two about listening to that voice inside. I also know how brands are built and the power that comes from building a personal brand.

I’ve gathered all the knowledge and expertise gained over 20 years, along with my academic background and my personal journey to create a framework that will take you from dreaming to doing! Are you ready?

As seen on:

If you want a 6-step framework that shows you exactly how to

answer your key questions and gain clarity, learn how to create

stellar content painlessly, and attract an audience to grow and

nurture, then The Personal Brand Lab is for you!

By the end of our 8 weeks together, you will have:

Complete clarity on your key questions

You will be absolutely clear on your why, who, what and how, have written your mission statement, and have done the work to get intimately familiar with your Ideal Customer Avatar (ICA) – you’ll know them like you know a friend.

Created an authentic story around your brand

Based on the key questions, your vision and mission statement, you will have created your brand’s story. A story that reflects your unique value and the solution you offer to your ICA’s struggles or deepest desires.

Audited and aligned your online presence

You will have done an online audit to ascertain whether the way you currently show up online reflects your personal brand’s story and values, and started pivoting to show up in a way that resonates with- and attracts your ICA.

Developed a content strategy and calendar

You will have decided on your 4 – 7 content pillars, and learned the strategies behind creating anchor content and content batching. With the tools to consistently create content that resonates with your ICA and establishes your “know, like, and trust” factor, there’s no more “overwhelm” when it comes to content creation!

Decided on your preferred platforms

Based on what you’ve learned about anchor content, you will have decided on the platform for your anchor content and picked the social media channel(s) that you feel most comfortable with. Armed with the knowledge you now have, you can evaluate which content your ICA feels resonates most, so you can double down on that.

Started turning followers into leads

You will have learned the fundamentals of list building and creating captivating lead magnets, and have started bringing some of your followers onto your email list. You will have laid the foundation of a ‘online hub’ to drive your leads to: a landing page or simple website.

“Maruja’s been key in helping me gain visibility for my releases and music videos. I don’t know what I’d do without her!”

ELSTEN TORRES

2x Grammy Award Nominated Artist

Enroll in The Personal Brand Lab Today

4 Monthly Payments of

$147

OR

A One-Time Payment of

$497

Or

Get the VIP experience

(Limited to 35 students)

Everything included in The Personal Brand Lab, plus:

One hour one-on-one call with Maruja

Talk through your entrepreneurial journey and offer

An audit of your current online presence/ personal brand

Strategic advice (in writing) of key areas to work on

(A value of $ 997 )

6 Monthly Payments of

$167

OR

A One-Time Payment of

$847

Maruja is not only an exceptionally well rounded and experienced marketeer but an absolute delight to work with.

I’d highly recommend working with Maruja on any strategic marketing projects, you’ll be much better off for it!! 

– Melanie O’Connor

Head of Marketing BDO Ireland & Former Elite Swimmer

Maruja’s unique combination of artistry, intelligence and unparalleled strategic marketing insights makes her a very valuable person to have on your side – I’ve consulted with her time and again, not only for my artists, but also on other business ventures.

– Rodolfo Castillo

Grammy Award Winning Producer/ Songwriter & CEO of Castle Music

Maruja’s unique blend of wisdom, genuine care, and infectious enthusiasm, make her consulting expertise a catalyst for success. Her transformative power of encouragement fuels motivation turning obstacles into stepping stones, as dreams evolve into reality.

– Cathy Williams

Entrepreneur/ Former VP of Programming & on-air personality TCT

What’s inside

THE PERSONAL BRAND LAB

Module 1

The Framework for Building a Personal Brand

An introduction to the 6-step brand building framework and a deep dive into the fundamentals of building a personal brand: your why, who, what and how

Module 2

The Alignment of Your Brand and your ICA

Define your vision and mission statement, become intimately familiar with your ICA (Ideal Customer Avatar) and write their story

Module 3

Your Personal Brand Audit

Audit your current online presence and assess if it aligns with how you want to position yourself, and pivot accordingly

Module 4

Consistent Content Creation (the 3 C’s)

Amplify your online visibility by learning the strategies behind consistent content creation, and establish your “know, like, and trust” factor

Module 5

Your platforms for Growth

Evaluate the key online platforms and choose the one(s) to focus on for growth

Module 6

Growing Your List to Success

Master the strategies to grow and nurture an email list to turn followers into paying customers, and create a simple hub (website) to lead them to

When you enroll during this special,

limited time period,

YOU’LL GET:

The Personal Brand Lab

(A $1,497 Value)

6 Modules

A 6-step framework that shows you exactly how to create an authentic story around your brand by answering the key questions, gaining complete clarity on your ideal customer, mastering the content strategies that will attract them into your world, and converting them into a highly engaged, revenue driven list.

A roadmap to increased visibility

Stand out for your expertise by using the tools and resources at your disposal

The secret to consistent content that resonates

Attract an audience that’s aligned with your purpose

Growth while living out your purpose

Serve and offer value while growing your business online

Plus These Bonuses to Help You

KEEP YOUR MOMENTUM GOING

Bonus 1

4 Live Group Q & A’s

Don’t worry about getting stuck. Submit your most pressing questions, and I’ll show up live to answer them! Can’t make it live? You’ll get access to all the recordings.

(A $197 Value)

Bonus 2

Content Templates

To help you get started, we’ve created a social media content pillar template you can make your own, and show you how to put it into action. And just to help you along the way, you’ll get 30 days of content ideas to keep you going!

(A $47 Value)

Bonus 3

Tech Library

To really help you hit the ground running, we’ve create guides and tutorials for some of the key (and my favorite) tech tools you need to truly succeed on your journey to visibility and growth – Canva for design, AI prompts for content inspiration, ConvertKit for all things list building and Showit for simple, beautiful websites.

(A $147 Value)

Plus These Bonuses to Help You

KEEP YOUR MOMENTUM GOING

Bonus 1

4 Live Group Q & A’s

Don’t worry about getting stuck. Submit your most pressing questions, and I’ll show up live to answer them! Can’t make it live? You’ll get access to all the recordings.

(A $197 Value)

Bonus 2

Content Templates

To help you get started, we’ve created a social media content pillar template you can make your own, and show you how to put it into action. And just to help you along the way, you’ll get 30 days of content ideas to keep you going!

(A $47 Value)

Bonus 3

Tech Library

To really help you hit the ground running, we’ve create guides and tutorials for some of the key (and my favorite) tech tools you need to truly succeed on your journey to visibility and growth – Canva for design, AI prompts for content inspiration, ConvertKit for all things list building and Showit for simple, beautiful websites.

(A $147 Value)

FOR A LIMITED TIME YOU GET:

The Personal Brand Lab

(A $1,497 Value)

Bonus 1 – $197 Value

Bonus 3 – $47 Value

Bonus 3 – $147 Value

A Total Value of almost $2,000

The price to The Personal Brand Lab will increase in the near future, as the program evolves.

But when you enroll today, you’ll get the program, bonuses AND lifetime access to all future iterations for just:

4 Monthly Payments of

$147

OR

A One-Time Payment of

$497

Or

Get the VIP experience

(Limited to 35 students)

Everything included in The Personal Brand Lab, plus:

One hour one-on-one call with Maruja

Talk through your entrepreneurial journey & offer

An audit of your current online presence/ personal brand

Strategic advice (in writing) of key areas to work on

(A value of $ 997 )

6 Monthly Payments of

$167

OR

A One-Time Payment of

$847

Your 14-day “Try it, test it, apply it”

money back guarantee

I get that investing in something new, and not being sure of the outcome feels risky. So I’m going to make it easy for you to give The Personal Brand Lab a try, while putting “enrollment nerves” aside.

After the 14 days from the course start date on April 22nd, you will have received 2 modules and have worked through your key questions and laid the foundation for your personal brand. You will have also had one live group Q & A session with me.

If you don’t feel confident and motivated by the steps you’ve taken by 12:00pm EST on May 5th, 2024, simply reach out, show us you’ve put in the work, and we’ll refund your investment.

Do You Have Questions?

We Have the Answers!

We put together a list of all of the questions we thought you might have:

How long will it take me to finish the course?

The course is 8 weeks long, with 6 modules (released weekly) and 2 implementation weeks. But you get lifetime access! We know “life happens” and you might not be able to follow along with the schedule. No worries at all. Go at your own pace… Zero pressure!

Is this course for beginners?

This course is for anyone who wants to increase their visibility, establish themselves as an expert in their field, grow their business online, or make a greater impact, and would benefit from a tried-and-true framework to help them do that and much more: beginners, intermediates and even those more advanced who would like to hone in on certain skills.

How do I access the course

The course is taught on the user friendly platform, Kajabi. All you need is a computer/ tablet and internet connection. All video/ audio/ PDF guides and templates can be downloaded once released (after the 14-day refund period is over).

Will I have to invest in extra tech?

You don’t need to invest in anything to start building your Personal Brand or implementing the strategies taught in this course. We’ll introduce you to some of the tech solutions that will propel you forward and help you achieve results. Most of them have free versions, and options to grow with you. You decide what you pay for and what you don’t!

How many hours should I invest weekly

As a rule of thumb, we’d recommend spending an hour a week watching the lessons, and 2 – 3 hours doing the work. But remember, you go at your own pace. Plus, you’ll get two extra implementation weeks. You’re never behind in The Personal Brand Lab. Make the program work for you!

What do you mean by ‘lifetime access’?

The course is yours forever! Any time you feel you need to go back and get a refresher in certain areas, it’s there for you. What’s more, any time the course is updated or expanded in the future, you’ll have access to any new iterations.

Got more questions? Email us at info@marujabogaard.com and we’ll help in any way we can!

Still thinking about it?

You should try The Personal Brand Lab 14 days risk-free if any of these resonate with you…

You’re just getting started on your entrepreneurial journey and you don’t want to waste time figuring things out for yourself

You’ve been at it for a while and struggling to grow your visibility and create consistent content

You seem to be hitting your stride, but you’re keen to take things up a notch and learn the strategies that will propel you forward

You have a desire to start for yourself and impact others’ lives with your gifts and talents, but fear of ‘not being good enough’ is holding you back

You think the only way to grow an audience is by being on camera (and the thought of it makes you cringe!)

You have a ‘solution’ that has helped those around you, and you should be offering it to many others, but you need someone to show you how

Enroll in The Personal Brand Lab Today

4 Monthly Payments of

$147

OR

A One-Time Payment of

$497

Or

Get the VIP experience

(Limited to 35 students)

Everything included in The Personal Brand Lab, plus:

One hour one-on-one call with Maruja

Talk through your entrepreneurial journey & offer

An audit of your current online presence/ personal brand

Strategic advice (in writing) of key areas to work on

(A value of $ 997 )

6 Monthly Payments of

$167

OR

A One-Time Payment of

$847

I can’t wait for you to join

THE PERSONAL BRAND LAB

After 20 years of working with clients across continents, and on projects for some of the world’s biggest brands – such as HBO and Diageo – I am excited to share my expertise and the invaluable insights gained with you.

Why? Because I believe the world needs more people following their passion, and making a difference through their gifts, talents, and skills.

Also… I’ve been where you are. And following the framework I’m going to teach you has allowed me to pivot in my career time and again, follow my passions, and build a life that allows me to work from anywhere in the world while spending quality time with my family. Let me show you how…

ALL my best,

Maruja

© 2024 The M Strategy Lab