Building Your Authentic Brand

Start the journey to building your iconic Personal Brand

with Maruja Bogaard

In This Masterclass


The Power of Having a Personal Brand

Establish yourself as an expert in your field, increase your visibility, and allow your potential customers (or fans!) to find you online

The Fundamentals of Building Your Personal Brand

Gain clarity on your who and why so you can define your purpose and attract the right audience

The Importance of a Personal Brand Audit

Assess the brand you’ve built for yourself and where you are today, so you can take the necessary steps to make sure your brand aligns with your values and vision

The Content Creation Strategies to Grow Your Brand

Learn the strategies that will help you build that coveted “know, like and trust factor” by consistently showing up and giving value

“Maruja’s been key in helping me gain visibility for my releases and music videos. I don’t know what I’d do without her!”


2x Grammy Award Nominated Artist

Who is This Masterclass For?



I’m the face of my business – an artist, consultant, coach, doctor, nutritionist, designer, writer, therapist, educator, athlete, caterer, etc – and I want my audience to be able to find me online

A Roadmap

I’m an aspiring entrepreneur/
I want to grow my side hustle, but I’m not sure how to start and need help figuring out the first and next steps to expand my reach online


I’m an entrepreneur/ I own a micro-business and my business rises and falls with ME, and I want to learn how to grow my business online and gain recognition for my expertise

What do people say about you…

when you’re not in the room?

Amazon founder, Jeff Bezos, was quoted saying: “Your brand is what people say about you when you’re not in the room.”

Do you know what they’re saying about you? Are they talking about the excellent value you bring to the table? Does your name come up in conversations around your area of expertise? Are you top of mind when someone’s looking for your skills?

We all have a story out there… a way people perceive us. The power is in having control over it, making sure it’s shaped to reflect exactly what you stand for, and highlighting the areas where you can be of value to others. There’s no better time than now to learn how to make that happen. Join me to find out how building a personal brand will open the doors for you to gain recognition for your skills and talents, and have clients come looking for you!

A Note From Your Instructor…

As a researcher and marketing strategist who has built an international marketing business after pivoting from a successful international singing career, I have gained invaluable insights from working with some of the world’s biggest brands – such as HBO and Diageo – as well as with entrepreneurs and award-winning artists, for over 20 years.

My biggest desire is to help you create the freedom of living an entrepreneurial lifestyle or building a side income living out your passion. So I’m leveraging my professional experience and academic background to teach you everything I know. But most importantly, I’ve been where you are…​ and it was a solid personal brand that opened doors and gave me the opportunity and flexibility to pivot in my career time and time again, and the freedom to work from anywhere in the world. Let me show you how!

Maruja Bogaard

© 2024 The M Strategy Lab